10 Ways to Maximise Your Online Recruitment Strategy
- Jun 15, 2017

Smart Recruit Online is dedicated to maximising and optimising every aspect of the recruitment life cycle. We focus on each stage in the recruitment process from the perspectives of technology, deliverability, research & data and human engagement.

The outcomes that we have achieved have been staggering. Adopting this approach has helped us maintain some of the most impressive statistics in the industry, including some of the highest application numbers, the best fulfilment rates in the UK and measurable areas of significant improvement for areas such as staff retention in the first year of employment.

We love sharing our insights with existing and prospective customers.


Here are our top 10 tips to maximise your online recruitment strategy:


1. Always include a salary banding

Listing a salary will always be beneficial when advertising jobs. This is due to the percentage of candidates ONLY looking for jobs with a salary listed. Some employers may not want to list a salary, but it is always advised to list a wide salary banding than none at all.

No salary will reduce the application rate by as much as 60%.

With more than 90% of candidates viewing your job, already in employment, you are effectively eliminating the hottest prospects from your campaign.


2. Create an exciting opening paragraph

Your opening introduction needs to grab the reader’s attention and persuade them to click on your advert. This is because when candidates search for jobs online, the first section of your job description is usually shown in the initial listings as a summary.

Therefore the opening paragraph is effectively the advert for the full advert.


3. Use the correct terms for job titles

It is critical to use the correct job titles for specific roles to ensure that you attract the best in talent to fit your role. It is also beneficial to use well-known job titles to utilise popular terms on search engines.

For example, an internal sales consultant is effectively a telesales consultant. The later job description is likely to be searched inside the job boards more than twenty times more than the former.


job advert writing


4. Optimise keywords for SEO

Job boards utilise SEO to ensure adverts appear high within listings when a potential candidate searches for a certain keyword or job title.

Job Board search engines will decide where your job advert appears, based on an algorithm that is assessing the content for relevance.

Understanding how the algorithm works so that you can optimise your keywords is essential to getting your job advert appearing on the first page of results. The difference in viewing numbers between page one and two is as much as 5 times.

5.  Avoid mechanical job descriptions

Job adverts should be creative and inspire the right people to apply. Humanising the language and avoiding too many bullet points is critical. 91% of all views of your adverts are by people who are already in a job. They won’t apply to it just because they can do it. They need to believe that it will be an improvement on the role that they already have or they won’t apply.


6. Sell the company & opportunity

Attracting the best in talent is the ultimate goal in advertising a job online. This can be achieved by writing a persuasive, creative advertisement which sells your company as a fantastic place to work.

Establishing four or five of the most powerful reasons why someone doing this job for a competitor, would want to consider your role is key. Research shows that the most powerful section in your job advertising copy is the ‘opportunity’ section. However, it is also the section that most advertisers leave out …?


7. Respond to all applicants

Advertising a job online can be a reflection on your company, so protecting your employability and brand is crucial. By responding to every applicant within a respectable timeframe (even if it’s bad news), ensures you have taken the time to review their application and that their time and effort has not been wasted. Remember, a potential applicant could one day be a client, so ensuring etiquette could prove beneficial to your business in the long-term.


8. Maximise advertising exposure

73% of all applicants start their job search in Google, so advertising your job across multiple channels can maximise your exposure and significantly improve application rates.

Use Google to find the advertising channels that candidates are most likely to go to for each job. Get better value from your advertising budget by using a media buyer or fixed price advertiser. These usually cover the largest and most popular national job boards for a single fee.


Talent attraction



9. Nurture candidates that apply

If you get your online strategy right, you are going to attract far more passive applicants to your job. These individuals are more susceptible to dropping out of the process if you don’t give them a good experience of engaging with your brand.

Most good recruitment platforms provide the ability to communicate quickly and intelligently with applicants at every stage in the process. Many of these communications can be personalised for bulk mailing and automated.


10. Use pre-screening tools

According to KPMG and PWC research, One in five hires is considered a bad hire that cost tens of thousands of pounds. To reduce the risks of making bad hires, it would be beneficial to use cultural and behavioural pre-screening tools within your recruitment campaign.

The aforementioned research established that around 80% of people leaving a job in the first year of employment leave for cultural and behavioural reasons and not because they couldn’t do the job.



At Smart Recruit Online, we combine the very latest technology with tried and tested processes that maximise your online recruitment results. Our attention to detail and passion for assisting every company that we work with to maximise their outcomes is what sets us apart from every other online recruitment solution in the UK.

The impact that we have made in the Care sector along has been nothing short of phenomenal, with customers seeing significant reductions in recruiting costs and massive increases in application numbers.

To find out more, contact us on 0800 634 1818 and request a short demonstration of what we do.


About the Author

Mark Stephens has worked within the recruitment sector for nearly 20 years both in-house and agency side and more recently within the technology environment. Mark is a serial entrepreneur and is the founder of Smart Recruit Online, the Recruitment Alliance and The HR & Recruitment Resource Library. Mark has dedicated his time since 2007 researching the online recruitment sector from a user, technology, and candidate perspective and is regularly published and quoted by leading industry publications for his research and personal opinions.

Connect with Mark Stephens on LinkedIn. 




Smart Recruit Online offers a low-cost multi-award winning online recruitment service with a 98% independent customer satisfaction rating and the highest direct-hire fill rate in the UK.

To book a demo with us and learn more about how our technology can transform your recruiting process, click here.

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Mark Stephens

Mark has established a reputation for his passion and enthusiasm over twenty years working in the recruitment industry, both client and agency side. For the last ten years, he has been researching the HR & Recruitment landscape from both a technology and people perspective. A previous winner of the prestigious Chambers – Innovation in Business award, Mark is a serial entrepreneur and is the founder of Smart Recruit Online Ltd, CareersPage Ltd, The HR Resource Library and Corporate Wellness & Mental Health UK Ltd. His company, Smart Recruit Online, has been the winner of 7 national and international awards in the last 18 months for recruitment innovation. Mark has dedicated his time since 2007 researching the online HR & Recruitment sector from a user, technology, and candidate behaviour perspective, and is regularly published and quoted by leading industry publications for his research and personal opinions.

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