Articles by Smart Recruit Online

4 Reasons Businesses Should Leverage Net Promoter Score

Recruiters usage of net promoter score

By Bhavika Sharma

Are you running an e-commerce store? And no matter how hard you work, your business doesn’t seem to grow? You may see that you have a high rate of customer churn, but you don’t know why. You may be frustrated as you watch your business drop each month. If things don’t change, you may have to shut down the business. Understanding your employees’ loyalty can make all the difference in ensuring an engaged and hardworking set of employees. And an employee net promoter score can help you with better assessing employee satisfaction.

So What Is an Employee Net Promoter Score?

With a net promoter survey, you can create a simple one-question survey asking your employees how likely they are to recommend your company as a preferred choice of workplace on a scale of 1-10. This will help you in understanding your employee net promoter score and how engaged and happy your employees are.

Your Employees’ Responses Are Then Divided into Three Categories Based on Their Scores:

  • Promoters (score 9-10)

These employees look forward to coming to work and are happy with their individual roles. They are likely to recommend your organisation as a preferred workplace.

  • Passives (score 7-8)

These employees are happy with their roles but are not too certain if they are loyal. They may recommend your organisation as a preferred workplace, but they themselves may not stay on if they are given a better opportunity elsewhere.

  • Detractors (score 0-6)

These sets of employees are usually the unhappy ones. They are likely to demean your company and look for an excuse to leave. And in the process, they may potentially convince other employees to leave as well.

So How Can You Help to Create a More Conducive Environment for All Your Employees? Here’s a Look at the 3 Ways You Can Use These Scores to Your Advantage.

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So How Can You Use Employee Net Promoter Score to Attract and Retain Top Talent?

With just one click, you can send it out to your employees and they can respond instantly from their mobile phones and desktops. Employees can also add comments to provide you with more information about their experience. And you can easily review your employees’ responses from a single dashboard. You can quickly see how many employees are loyal, how many are passive, and how many are unhappy.

  1. Identifies Promoters Who Can Spread Brand Messages

Word-of-mouth marketing is one of the best ways to sell an open position to potential candidates. But the challenge is to hunt down employees who are willing to recommend your workplace to friends and family.

By conducting an employee net promoter survey across your organization, you can easily identify engaged employees who will gladly communicate your brand message on social media platforms, job portals, and in person. For this to effectively work, creating a list of participants and their contact information is vital so that you can immediately reach out to them when the results are out.

Once you receive the survey results, send a follow-up email to employees who have a score of 9-10 and ask if they are interested in being a part of an employee ambassador programme. Happy employees will most likely want to be a part of the programme and you can further explain to them how to go about it.

  1. Identifies Trends That Give You Insight Into Candidate Experience

There are tons of talent acquisition solutions that market improved candidate experience. And you probably are aware that it is a revenue-generating investment. But how do you know if your efforts of candidate experience initiatives are making a difference or not?

Measuring NPS helps you better understand the candidate experience pre- and – initiative. It gives you an insight into the past and present interactions with your brand and exhibits efforts that are paying off.

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  1. Identifies Detractors to Follow up with Low Scores

You’ve won just half the battle if you have managed to recruit top talent. But a qualified candidate needs to feel happy and engaged all through their tenure. If these needs are not met, they might as well just leave to work for another company.

Detractors are most likely to leave your organization without providing you with a solid reason. So don’t just shun these results to focus on your engaged employees. Instead, take a step forward to follow up with the unhappy lot. Demonstrate an effort and an understanding of their low score and provide them with opportunities that would make them feel like an active part of your organisation.

Winning at the workplace is the key to stay ahead of the competition. Using Net Promoter Score opens doors for a well-rounded, comprehensive assessment of employee satisfaction. It ensures that you have a foolproof plan for your business’s future and helps you develop an outmatched recruitment strategy.

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Author Bio: Bhavika Sharma is a survey designer at SurveySparrow, where she designs surveys that work by making them more conversational and engaging, fetching 40% more responses. When she isn’t designing killer surveys, she loves to travel in search of adventure and to meet new people. Her travel experiences have taught her the importance of conversation and that is what she brings to the table while creating surveys or content for her readers.