According to the Harvard Business Review, up to 80% of employee turnover is due to bad hiring decisions, which can cost a business thousands of pounds in recruitment and training costs. Hiring the best talent is crucial to the success of an organisation and connecting with talent can sometimes be a difficult task. A lack of time and the pressure to find cost effective recruiting solutions are a few of the internal factors affecting the hiring process. Adopting various HR technology available can ensure an effective recruitment process. Below are 5 ways HR technology can help connect with talent.
The majority of organisations advertise their opportunities on job boards, to hopefully maximise their exposure online. Considering that 65-70% of all applicants start their job search on Google, it is crucial to maximise the opportunity to get your job found. Put yourself in the shoes of the ‘job seeker’, what will they be searching for and what is likely to get them interested? Using well-known job titles and stating a salary and location is each proven to lead to at least 3 times more applications.
Your opening paragraph needs to include the key points and grab the reader’s attention to persuade them to ‘apply’. By keeping the advert straight to the point and avoiding mechanical job descriptions, it will be enough to trigger the interest of the reader and not too long to lose their interest. Always remember, a job advertisement is a reflection of your brand, so check your spelling – also, if you’re advertising for a ‘marketing manger’, you’re unlikely to get a response!
Whether an applicant finds your role through an online search or through a recruitment agency, their initial interaction with your brand is likely to be on your website or careers page. This is the place where potential applicants will want to find out more about the company culture, to see if it’s the right fit for them. Research from Blogging 4 jobs showed that 80% of the respondents actively use career websites to find information about a potential employer and 76% of job seekers prefer to apply through a career site. Considering that the majority of job seekers take the initiative to look at a company’s page, it is vital to ensure you firstly have one and that it sells your organisation as an attractive place to work. Remember, talent may be looking elsewhere!
Research undertaken by the Undercover Recruiter showed that 86% of job seekers who have a smartphone would use it to search for a job. Assuming that the majority of job seekers now search from a mobile device, is your HR function ready to receive mobile applications? Further research suggests that over 50% of careers pages aren’t optimised for mobile, leading to a possible reduction in the amount of applications you receive. Do you know if your site is optimised for mobile? Mobile capability will in no doubt help your recruitment process as it can be accessed anywhere, at any time. Assuming that the majority of applicants are already in work, it is fair to accept that these job seekers have limited time to look for new opportunities and will do so ‘on the move’. So making the navigation and apply process simple and clear is essential.
Social media provides a great way for a business to connect with its customers, as well as potential job seekers. It enables a brand to interact with its audience to portray a ‘personality’, rather than representing a ‘mechanical body’. A survey by Right Management found that 94% of candidates preferred LinkedIn as their top social media site for job hunting, while hiring managers chose LinkedIn as their top site for sourcing candidates. The growth of mobile recruitment has also help leverage social media as a medium to look for new opportunities. It is clear that there is a growth in the number of job seekers using social media as a platform to look for new opportunities, but it is also important to remember the message you portray on these sites, as this will be a reflection and insight into your company’s culture. Facebook, LinkedIn and Twitter are still most favourable for job seekers, but watch out! Instagram, Pinterest and Snapchat all have plans to penetrate the recruitment market in 2015.
Email is frequently used within all businesses and not only is it the main way we communicate with fellow employees, but it is also the main way to communicate with potential applicants. It is often the case that organisations fail to acknowledge applications and keep candidates informed of their current status within the recruitment process. By responding to every applicant within a respectable time frame ensures you have taken the time to review their application and their effort has not been wasted. Keeping communication friendly and informative, as this will encourage confidence and future correspondence from candidates.
If you are looking to attract ‘top talent’ and would like to investigate into an effective solution, then Smart Recruit Online may be the answer you are looking for…
• Advertise your job across multiple job boards at the low cost
• Improve the quality and quantity of direct candidates to your job roles
• Manage all your candidates from one simple, easy to use dashboard
• Create your own talent pool to recruit from in the future
• Make the right hire in less than 20 days
• Reduce your recruiting costs to under £250 per hire
• Company branding and integration with your current careers page
• Tablet and mobile friendly
• Ability to post across your social media platforms
• Email function to communicate effectively with candidates
• Interview booking function
If you are a HR professional or hiring manager that requires any advice about an effective HR technology solution, we’d love to hear from you.