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Research that will change the way you recruit online



We conducted some extensive research on behalf of a major client, into candidate trends and behaviours and have surveyed over 5000 individuals.

During our research we uncovered a number of very interesting trends and behaviours that ultimately effect the recruitment advertiser's ability to generate positive results.

Some of our key findings were:

  • Insights into why candidates don’t find your job adverts
  • What emotional triggers get candidates hitting the apply button
  • Common reasons why candidates lose interest in your opportunity

Our extensive research is brought to life through this short and powerful webinar, which will demonstrate not only the real life dangers to not knowing how your target audience behaves, but also provides practical advice and ideas that will significantly improve many aspects of your direct hire strategy.

You'll also receive a recording of the webinar when you register to view at your convenience, in case you are unable to attend at the available times.


"Extremely useful and frankly eye opening. Your webinar has helped shape my thinking and I have a much stronger understanding of candidate activity. I feel that it will be a source of knowledge for us as we grow and it has helped me understand what I can do to draw in the right kind of candidates and where they can be found."


Niyet Yebio | Research Lead, Sonia Smith Associates Limited

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About The Host

Mark has over 20 years of business management experience, across Sales, Marketing, Recruitment and Technology environments. Mark is a serial entrepreneur and is the founder of Smart Recruit Online and The HR & Recruitment Resource Library.

He has established a reputation for his passion and enthusiasm over twenty years working in the recruitment industry, both client and agency side. For the last seven years, Mark has been researching the recruitment landscape from both a technology and people perspective. His insights into market trends are often used and quoted across the industry's leading publications.




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