The year 2020 has been quite different in many ways. Due to the unexpected events, everything, from normal lives to the entire business setting, needed to change, in order to adapt. Because of the ongoing pandemic, more and more people work remotely from home, which has changed the way most business is done. This also includes recruitment marketing and the ways companies can hire new remote workers, to fill their ranks.
Let’s dive deeper into the topic, and see what is the current position and stance of online recruitment, during these hard times.
Recruitment marketing is a process where experts use different types of marketing strategies, to find new talented people to join the business machine. The process itself consists of a specific set of skills, as well as technologies, that are used to help companies to attract the most talented individuals.
The recruitment marketing process is done through several different stages and consists of several crucial activities. First of all, it is important to know what the difference is between outbound and inbound marketing.
Inbound marketing is a process where you, as a company, create engaging and interesting content for the individuals to see across different platforms, so it can easily be accessed by anyone. This is mostly done via social media.
Outbound marketing is a more direct approach, where you use a different set of activities, such as posting paid ads, partnering with professional recruiters, and describing the job position you offer.
Both inbound and outbound marketing strategies are important for recruitment marketing, with the side not that inbound marketing is getting more and more important, with these new generations of employees.
Now, let’s see what are the most important recruitment marketing activities that should help employers to reach out and recruit talented individuals.
First and foremost, in order to get the best possible individuals, you need to have the best possible team, working on recruitment strategies. This means creating a team of hard-working, worthy, and capable individuals, who will be able to use their knowledge, skills, and previous experience to select the most talented candidates for the job.
Apart from a good team, it is crucial to set clear goals, for your recruitment marketing strategy to follow, in order to track and analyze the results later. For example, these goals should almost always include a certain number to reach, for example, “increasing the number of qualified candidates by 30%”.
These types of goals are easier to follow, and more rewarding if the goal is met, or even if that number is slightly improved. For this purpose, recruiters can use various HR software, to analyze the results, and get decent feedback on the effectiveness of the recruitment marketing process.
Once the general goals are set, the next step is to describe what type of people would be the most suitable for the job. This will help you to target the right individuals, as well as to minimize chances to get candidates that are not qualified for the job in question. Most of the time, this includes describing your preferred employee as accurately as possible, with the tiniest little information, such as their age, interests, career goals, and similar.
To further maximize your chances of attracting the best candidates, don’t hesitate to write about different types of profiles, which is especially important if you need to hire people for various jobs inside the same company.
When you are done with the creation of the ideal employee profile, you need to write something about your own company, to state why potential candidates should choose to apply for the job. This usually includes talking about the business culture in the company, as well as what is that the company is set off to do, what means it uses to achieve and complete set goals, and why it is doing it in the first place.
These are the main points for almost every recruitment page out there, and the crucial thing is to make it look attractive to your target employee category.
Having good content doesn’t always mean that your recruitment marketing strategy will be successful. Nothing guarantees that. Well, nothing, except maybe a good content optimization.
In order for your content to be seen online, proper SEO should be done. This is why recruiters are not allowed to ignore SEO anymore because almost everything is done over the internet nowadays, especially now that a large number of people are working remotely from their homes.
Search engine optimization is also one of the most important activities for maintaining the fight against the competition and managing to beat them in the open battle.
There are many benefits of the SEO services, which is why more and more recruiters need to use Google and other search engines to fuel up their content and attract potential candidates. This is one of the reasons why every company should invest in SEO services, in order to optimize the content and help recruiters to hire high-quality individuals that are worth fighting for.
Also, it is important to mention that mobile SEO is extremely important nowadays since more than 60% of candidates have stated that they have learned about the job, by browsing the web on their mobile devices.
Apart from just doing content optimization, in order for people to see your job offers, you need to promote it, by using different channels.
Nowadays, the most obvious promotion channel is to use one or several social media platforms, since millions of people use them every day. This is proven by the fact that digital marketing has become one of the, if not the most important type of marketing in the last decade. Therefore, it is crucial to create a good social marketing strategy, to know exactly when, where, and how to target your audience.
For this purpose, you should create engaging content because social media are, after all, created to bring together people from all around the world.
As you can see, working from home has indeed changed the way recruiters can get potential candidates, and everyone who wants to succeed, and hire the most talented individuals, need to adapt to these changes.
However, things don’t seem as grim as some might think. Even though these changes might completely rewrite the laws of business ethics as we knew it, there are some benefits, which will, most likely, lead to the evolution of the entire business process.
Smart Recruit Online’s advanced candidate screening tools are designed and selected to help you evaluate applicants. And most importantly, make better hiring decisions. Request a demonstration to find out more about our award-winning talent attraction and recruitment management platform and services.
A growing number of businesses are incorporating workplace health and wellbeing programs for their staff. Business benefits for organizations keeping their workers healthy and happy are tremendous.
It is now recognized that wellbeing initiatives lead to a significant increase in your team’s productivity and engagement. Working in the best interest of everyone in your company contributes to building a strong and successful organization.
Let’s take a look at how you can improve the health and wellbeing of your employees.
Most employees feel the need to progress and develop their skills further. There are multiple ways to ensure your staff is learning new stuff and growing.
A personal development library is a simple and affordable way to help your team achieve their goals.
To take it up a notch, you can create an individual development plan for every single employee. It helps in better understanding strengths and weaknesses as well as the professional needs and aspirations of every worker.
Consider including personal and professional development training for your staff. Lunch-and-learn emotional intelligence or time management courses can help your team reduce stress and enhance their productivity.
If you are looking for a way to incorporate effective wellbeing initiatives in the workplace, you can’t miss corporate fitness programs.
If you have the means needed, then creating on-site fitness facilities is what you should aim for. Also, there are organizations like Exos that provide worksite fitness programs.
Some of the companies provide customized lifestyle programs to improve the workers’ wellbeing and performance.
Since we live in the age of technology, there are even team-based fitness challenges you can complete using apps or utilizing wearable devices.
Mindfulness techniques involve meditation, breathing, mental imagery, and yoga. These practices are efficient at alleviating stress and boosting focus and productivity.
Visualization is an overlooked yet potent tool to go beyond our limitations and achieve our goals. Visualization helps people perform better in all aspects of life.
Self-improvement is achieved easier by implementing visualization in fitness, work, or private life. Imagine an important conversation or stressful meeting approaches. This technique helps you arm yourself with strength and positivity and perceive them as less intimidating and less stressful.
Make sure the cafeteria within your organization offers processed-free foods, as well as fresh and organic produce at a moderate cost. You can encourage your staff to eat a more balanced diet by providing discounts for healthy foods sold at work.
Taking a vegan or vegetarian challenge is a great way to promote healthy and mindful nutrition. Opting for nourishing meals, packed with micronutrients, is excellent both for employees’ health and their work performance.
Adding a variety to a healthy menu will get people more interested and feel less deprived when choosing more balanced meals.
To improve employee motivation, consider including one remote workday a week for your staff. Allowing employees to work from an offsite location one day a week can boost their productivity and morale significantly.
They get to take a mental and emotional break from the office environment and annoying traffic on their way to work. The change in scenery has a fantastic effect on the employees’ wellbeing and engagement.
Flexible working arrangements provide greater focus and a flow of new ideas. This type of flexibility also contributes to better work-life harmony, and the workforce is less likely to leave the organization.
Cycling to work not only helps your staff exercise more and achieve better health, but it is also great for the environment. And it is a more affordable transportation option too.
Half of most trips are three miles or less, according to The League of American Bicyclists, and they can be easily tackled by bike.
To encourage your staff to bike to work, provide a secure place for bike storage, and pass out materials that promote cycling to work. You can include information on safety, on the best places to purchase a bike, etc.
Offering financial incentives goes a long way. You can consider negotiating corporate discounts on gear from local bike shops.
Even if you are active throughout the day, spending most of the hours sitting in the office, your car or at home, means you are still at risk of cellular ageing and chronic diseases like obesity, diabetes, heart disease, and even premature death.
In the work environment, you can counteract the harmful effects of a sedentary lifestyle by adopting walking meetings. It may seem odd, but studies have shown that walking increases creativity output by a staggering 60% while keeping your health in check.
Another way to offset the dangers of all-day sitting is by replacing existing desks with standing ones. While standing, your body burns energy and remains active. This also means the reduced risk of heart disease and diabetes.
When you prioritize the wellbeing of your workforce, the whole company reaps the benefits. Incorporate wellbeing ideas and create a healthy culture in your organization, and your business will thrive.
Smart Recruit Online offers an award-winning talent attraction software that can streamline and revolutionise your recruitment. To find out what we can to for your recruitment strategy, book a demo by clicking here.