Scott Keyser


Scott is The Writing Guy, a twice-published bid writer, consultant and trainer who helps professionals to write Human, connect with their reader and get the results they want from the words they write — like doubling their tender win-rate, which is what he did for Ernst & Young (now EY). His clients include The Economist Group, three ‘magic circle’ law firms and two of the Big Four accountancy firms. Over the last 16 years, Scott has refined a persuasive writing system called rhetorica® that makes clear, concise and compelling writing accessible to all. Scott’s books include: winner takes all on how to double your tender win-rate, and rhetorica ® — a toolkit of 21 everyday writing techniques, both available on Amazon.


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