Defining the Art of Talent Attraction
Mark Stephens - Mar 20, 2020Talent Attraction strategy is much more than just media acquisition, multi-posting and attracting applicants.
There is a defined art to delivering each component associated with successful talent attraction so that it optimises the outcomes during each stage of the process.
The art and techniques should be influenced by data and research, human behavioural science and tried and tested methods.
It basically consists of 3 primary elements:
MAXIMISING VIEWS OF YOUR JOB
Media Range: The breadth and range of media channels that your job actually goes out to.
Media Selection: An evidence-based approach to selecting the right media channels where your prospective applicants are most likely to visit and that give you the best ROI.
GENERATING MORE APPLICATIONS
Improved Visibility: Increasing visibility within each media channel by manipulating the search engine, so that your job appears higher in the results, thus generating more views.
Increased conversion: Maximising applications by converting more views into actual applicants through better copywriting techniques.
BETTER RETENTION
Improved Capture: Avoiding the loss of any applicants in the first stage of the application process.
Improved Engagement: Avoiding early drop off immediately after the application takes place by deploying a reward and nurture strategy.
Getting all of this right for each individual job certainly isn’t easy, but many online recruiters consistently get this very wrong.
Working with our clients to generate significant tangible improvements in this area is certainly one of the most rewarding parts of what we do.
At SRO we have refined every single part of the talent attraction process, in order to optimise results and get more jobs filled with higher quality direct applications.
From job creation, channel selection, styling and tone, to applicant experience. We ensure that every touchpoint with each prospective candidate is designed to increase the probability of a positive outcome. To find out more request a demonstration of our platform.
Mark Stephens
Mark has established a reputation for his passion and enthusiasm over twenty years working in the recruitment industry, both client and agency side. For the last ten years, he has been researching the HR & Recruitment landscape from both a technology and people perspective. A previous winner of the prestigious Chambers – Innovation in Business award, Mark is a serial entrepreneur and is the founder of Smart Recruit Online Ltd, CareersPage Ltd, The HR Resource Library and Corporate Wellness & Mental Health UK Ltd. His company, Smart Recruit Online, has been the winner of 7 national and international awards in the last 18 months for recruitment innovation. Mark has dedicated his time since 2007 researching the online HR & Recruitment sector from a user, technology, and candidate behaviour perspective, and is regularly published and quoted by leading industry publications for his research and personal opinions.
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