For the latest tips and advice on job advert copywriting, take a look at the comprehensive list of resources below.
If you have no interest in Copywriting, look away now…
Everyone thinks they can write. Here, Clare Barry explains why nearly all of them are wrong.
No one will ever know how good your content is if your headline doesn’t show why it’s worth someone’s time.
“Creativity feels like it’s getting harder and harder to come by right now. Everything just feels so f****** homogenous. Whatever happened to taking a little creative risk and living your whole truth out there in full view of the world?”
“Imagine if you decided that because the bricklayer once did a course in basic electrical installation, he could wire up your entire house.
It wouldn’t happen, would it?”
If you work in marketing or communications, you will know the importance of making sure your copy stands out and is persuasive.
If you work in recruitment, you should know the importance.
Ad Contrarian Bob Hoffman talks about what’s wrong with advertising today, why privacy should be your #1 concern as a marketer and consumer, the limits of brand building with social media, how to be interesting, selling to clients and more…
“Lots of people like to tell you how to write copy. And it’s often very good advice. The trouble is, it’s very often abstract.
Bollocks to that. I’m going to show you how.”
“Writing engagingly means talking to readers in their language, seeing things from their side and using concrete language to make ideas real.”
The online version of our Copywriting for Recruiters training course is up and running.
It’s been road-tested for 5 years.
It’s taken 12 months to build.
It’s had 3 weeks of beta-testing.
And it’s given Jackie 7 headaches. At least, that’s how many she’s admitted to.
Now you’ve got 30 days to learn how to write content that people will want to read.
Written by Mitch Sullivan
The Smart Recruit Online Platform is designed to maximise the results of each and every job advert you post. Create beautifully written, keyword optimised, job adverts with our Job Advert Generator and dedicated copywriting service. To find out more, request a demonstration of our platform here.
In this article we explore how HR can contribute to an innovative workplace culture.
Read our guide to what wording to use in your job adverts, and how to avoid using discriminative language.