Articles by Smart Recruit Online

Google’s latest guidelines for posting job postings revealed!

Job Postings

You can improve the job seeking experience by adding job posting structured data to your job posting web pages. Adding structured data makes your job postings eligible to appear in a special user experience in Google Search results. You can also integrate with Google by using a third party job site. For employers and job content site owners, this feature brings many benefits:

  • Prominent place in Search results: Your postings are eligible to be displayed in the dedicated Job Search UI, featuring your logo, reviews, ratings, and job details.
  • More, motivated applicants: The new user experience enables job seekers to filter by various criteria like location or job title, meaning you’re more likely to attract applicants who are looking exactly for that job.
  • Increased chances of discovery and conversion: Job seekers will have a new avenue to interact with your postings and click through to your site.

Example

Here is an example of job search resultsj for “teller jobs cambridge”.

Note: The actual appearance in search results might be different. Preview the markup in the Structured Data Testing tool for the most up-to-date layout.

See an example for an individual job posting using JSON-LD code in the Structured Data Testing Tool.

Top of Form

Bottom of Form

Create job postings

  1. Ensure that Googlebot can crawl your job posting web pages (not protected by a robots.txt file or robots meta tag).
  2. Ensure that your host load settings allow for frequent crawls.
  3. Add job listing structured datato your web page.
  4. Test and preview your structured data.
  5. Keep Google informed by submitting sitemaps. Follow the sitemap guidelines.
  6. To remove a job posting that is no longer available:
    1. Remove the job posting from your sitemap.
    2. Do one of the following:Note:Do NOT just add a message to the page indicating that the job has expired without also doing one of the following actions to remove the job posting from your sitemap.
      • Remove the JobPostingmarkup from the page.
      • Remove the page entirely (so that requesting it returns a 404 status code).
      • Add a noindex meta tagto the page.

Note: If you have several copies of the same job posting on your site hosted under different URLs, use canonical URLs on each copy of the page.

  1. If you have a high change rate, which means you have more than 100,000 job postings or more than 10,000 changes per day, contact us.

Guidelines

You must follow the general structured data quality guidelinesjob posting content policies, and technical guidelines for your job posting to be eligible to appear on the Google job search experience. You should also follow our indexing guidelines so that we can properly index and rank your pages. In addition, the following guidelines apply to job posting structured data:

……..To read the full article, Click HERE to view it on our HR resource library