The year 2020 has been quite different in many ways. Due to the unexpected events, everything, from normal lives to the entire business setting, needed to change, in order to adapt. Because of the ongoing pandemic, more and more people work remotely from home, which has changed the way most business is done. This also includes recruitment marketing and the ways companies can hire new remote workers, to fill their ranks.
Let’s dive deeper into the topic, and see what is the current position and stance of online recruitment, during these hard times.
Recruitment Marketing in a Nutshell
Recruitment marketing is a process where experts use different types of marketing strategies, to find new talented people to join the business machine. The process itself consists of a specific set of skills, as well as technologies, that are used to help companies to attract the most talented individuals.
The Recruitment Marketing Process
The recruitment marketing process is done through several different stages and consists of several crucial activities. First of all, it is important to know what the difference is between outbound and inbound marketing.
Inbound marketing is a process where you, as a company, create engaging and interesting content for the individuals to see across different platforms, so it can easily be accessed by anyone. This is mostly done via social media.
Outbound marketing is a more direct approach, where you use a different set of activities, such as posting paid ads, partnering with professional recruiters, and describing the job position you offer.
Both inbound and outbound marketing strategies are important for recruitment marketing, with the side not that inbound marketing is getting more and more important, with these new generations of employees.
Now, let’s see what are the most important recruitment marketing activities that should help employers to reach out and recruit talented individuals.
1. Creating a good team
First and foremost, in order to get the best possible individuals, you need to have the best possible team, working on recruitment strategies. This means creating a team of hard-working, worthy, and capable individuals, who will be able to use their knowledge, skills, and previous experience to select the most talented candidates for the job.
2. Setting up clear goals
Apart from a good team, it is crucial to set clear goals, for your recruitment marketing strategy to follow, in order to track and analyze the results later. For example, these goals should almost always include a certain number to reach, for example, “increasing the number of qualified candidates by 30%”.
These types of goals are easier to follow, and more rewarding if the goal is met, or even if that number is slightly improved. For this purpose, recruiters can use various HR software, to analyze the results, and get decent feedback on the effectiveness of the recruitment marketing process.
3. Target the right individuals
Once the general goals are set, the next step is to describe what type of people would be the most suitable for the job. This will help you to target the right individuals, as well as to minimize chances to get candidates that are not qualified for the job in question. Most of the time, this includes describing your preferred employee as accurately as possible, with the tiniest little information, such as their age, interests, career goals, and similar.
To further maximize your chances of attracting the best candidates, don’t hesitate to write about different types of profiles, which is especially important if you need to hire people for various jobs inside the same company.
4. Creating a catchy employee value proposition
When you are done with the creation of the ideal employee profile, you need to write something about your own company, to state why potential candidates should choose to apply for the job. This usually includes talking about the business culture in the company, as well as what is that the company is set off to do, what means it uses to achieve and complete set goals, and why it is doing it in the first place.
These are the main points for almost every recruitment page out there, and the crucial thing is to make it look attractive to your target employee category.
5. Optimizing your content
Having good content doesn’t always mean that your recruitment marketing strategy will be successful. Nothing guarantees that. Well, nothing, except maybe a good content optimization.
In order for your content to be seen online, proper SEO should be done. This is why recruiters are not allowed to ignore SEO anymore because almost everything is done over the internet nowadays, especially now that a large number of people are working remotely from their homes.
Search engine optimization is also one of the most important activities for maintaining the fight against the competition and managing to beat them in the open battle.
There are many benefits of the SEO services, which is why more and more recruiters need to use Google and other search engines to fuel up their content and attract potential candidates. This is one of the reasons why every company should invest in SEO services, in order to optimize the content and help recruiters to hire high-quality individuals that are worth fighting for.
Also, it is important to mention that mobile SEO is extremely important nowadays since more than 60% of candidates have stated that they have learned about the job, by browsing the web on their mobile devices.
6. Using different channels to get talented individuals
Apart from just doing content optimization, in order for people to see your job offers, you need to promote it, by using different channels.
Nowadays, the most obvious promotion channel is to use one or several social media platforms, since millions of people use them every day. This is proven by the fact that digital marketing has become one of the, if not the most important type of marketing in the last decade. Therefore, it is crucial to create a good social marketing strategy, to know exactly when, where, and how to target your audience.
For this purpose, you should create engaging content because social media are, after all, created to bring together people from all around the world.
As you can see, working from home has indeed changed the way recruiters can get potential candidates, and everyone who wants to succeed, and hire the most talented individuals, need to adapt to these changes.
However, things don’t seem as grim as some might think. Even though these changes might completely rewrite the laws of business ethics as we knew it, there are some benefits, which will, most likely, lead to the evolution of the entire business process.
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