So, you want to improve your quality of hire metric? This step-by-step guide gives you the knowledge, tools, and processes you need to start making better hires.
It’s a tale all too familiar to recruiters. You think you’ve made a great hire, only for them to perform poorly, distract others, and often leave before the year is out. If you’ve experienced this, then you know the huge impact even one poor quality hire can have.
A talent acquisition strategy is now essential if you want to make better hires. As an award-winning platform provider in this space, we’re pleased to share this step-by-step guide on how to improve your quality of hire metric.
Still have questions? Book a free demo with us and we’ll show you how to improve your quality of hire in more detail.
To put it simply, quality of hire is the value a new employee adds to your business. It’s a recruitment metric that looks at the long-term impact this employee has, indicated by their performance, productivity, and retention.
A good quality hire has 3 core criteria:
The best hires for your business will match all 3 of these criteria. You’ll see us refer to these a lot throughout this guide and how to ensure new hire meets them.
It goes without saying that you want to hire the best people into your business. But just in case you needed more convincing, here are some of the major impacts of a poor-quality hire.
A poor-quality hire often underperforms, which has a financial impact. Research by The Sunflower Group found this costs SMEs an average of £39,500 a year. Larger companies aren’t exempt either, with Zappos CEO Tony Hsieh estimating poor hires had cost the company “well over a million”.
Poor-quality hires will eventually decide to leave, which has its own financial impact. Sourcing and hiring a replacement effectively duplicate the cost of any advertising, onboarding, and training done previously.
The phrase “one bad apple spoils the bunch” could not be truer when it comes to a poor-quality hire.
Let’s say your new hire’s cultural values don’t align with the business – it’s likely they’ll become unhappy and have a poor attitude. This attitude can then become contagious, with psychologist reporting this leads to conflict and less cooperative decision-making.
Or let’s say your new hire doesn’t have the skills and experience needed – other employees will need to pick up the slack, other projects get delayed, and the business is affected.
Improving quality of hire all comes down to making simple changes throughout your whole recruitment process. These changes ensure new hires meet your 3 criteria: skills & experience, cultural fit, and behavioural alignment.
There are now multiple inexpensive processes, tools, and technologies available to help you do this.
Understanding your current quality of hire is the first step to improving it. This is so you can establish a benchmark, and pinpoint areas for improvement.
Measuring quality of hire is challenging because the data needs to be gathered over time. Employee reviews around the 3 quality of hire criteria are the most effective way to gather this data. These reviews should take place at the end of the new hire’s first month, and then every 3 months.
Some useful types of reviews are:
There are plenty of employee review templates you can download online for free and modify to suit your business.
Any employee reviews should be scored on the same scale (e.g. out of 10 or 100). You can then use the following formulas:
Now you understand your current quality of hire, you can begin steps to improve it. It’s important to take a holistic approach here – this means addressing your overall hiring process, from getting talent in your pipeline all the way to onboarding your new hire.
There are tactics you can implement at each stage of the process that will drastically improve the quality of talent you attract, retain, and eventually hire.
Attracting quality applicants in the first place is one of the most effective ways you can improve your quality of hire. It’s also where many companies get it wrong – whether it’s not researching the best media to advertise on, or simply not writing an appealing job advert.
Getting your role in front of the right candidates is the first step to talent attraction. This means selecting the right media channels these candidates are searching on, and being present across a large enough number of these channels.
You can research what the most popular media channels are for your type of roles by simply Googling the job title and location you’re advertising for. You can then review the top 3 results as a starting point.
Buying advertising credits for these top results can become expensive, so using a fixed-price recruitment service like a Media Brokerage is an effective way to cover these channels and attract quality candidates at a lower cost.
Once you’ve selected your media channels, how do you get your job noticed? All job search engines have an algorithm that decides what jobs appear where. 75% of internet users never scroll past the first page of results, so you want to appear on the first page.
Some ways to increase the chance of appearing here are:
Now that potential candidates have clicked through to your full job advert, you want them to convert by applying to your role.
To maximise conversions, you need to include more than a simple job specification – the highest quality candidates are usually already in employment and only passively searching job opportunities, and you will need to really sell the role and opportunity to them.
A few tips for doing this are:
For more tips on how to write a job advert that converts, watch our webinar on this topic.
One of the most effective times to build a positive reputation as an employer and attract quality candidates is during the recruitment process.
80% of candidates who have an unsatisfactory recruitment experience will openly tell potential employees and customers about it. You should give every candidate a positive experience, as this increases the likelihood of them speaking positively about your brand.
We go into more detail on ways to do this in section 5 of this guide – or you can download our eBook on this topic.
That covers attracting quality candidates, now we move on to the best ways to assess these candidates.
It’s vital you accurately assess candidates so you can identify if they match your 3 quality of hire criteria: skills & experience, cultural fit, and behavioural alignment. There are now plenty of screening tools and services available to help you do this.
Skills and experience assessments simply make sure candidates will be able to perform well in the role.
A good CV parsing software will automatically screen CVs, pull out important information on skills and experience, and rank candidates for suitability. This completely avoids human error and bias, and fast tracks you to the highest quality applicants.
With cultural fit being one of the biggest causes for leaving employment, making sure candidates will fit in with your company values is critical. You should establish a set of 5 or 6 common, but authentic values to match against.
These cultural values should be assessed in the interview stage. Some examples of good questions to ask are:
The answers to these will give a glimpse into what the candidate values, which you can then compare to your company.
Assessing behavioural alignment involves a candidate’s motivation and engagement for the role itself. After all, if an employee doesn’t enjoy their role, they’re unlikely to be productive or stick around for long.
Behavioural profiling tools are an effective way to assess this. You can build a benchmark, and have candidates complete multiple-choice questions to identify areas of potential conflict.
Phone calls or video profiling are also great tactics here. You can invite candidates to send a short video of themselves answering pre-defined questions, giving you a real insight into their confidence levels, communication skills, personality, and their passion for the role.
That covers the basics on how to assess candidates, but how can you make sure quality candidates don’t drop out of the process?
Attracting and assessing candidates is important, but you need to make sure you’re also providing a great candidate experience throughout the process. Candidates are much more likely to drop out of the process if they have poor experience, particularly the highest quality passive candidates who have the least commitment to moving.
We recommend providing a great experience even if candidates aren’t suited to your role, as satisfied applicants are twice as likely to recommend you to other talents in the future.
A research report by Talent Board found 63% of candidates say prospective employers don’t communicate adequately, leading to a negative perception of the business.
Make sure you engage and retain applicants by communicating properly throughout each stage of the application process. This means acknowledging you’ve received their application, giving expected timeframes, providing clear information on any tasks and acknowledging they’ve been completed, and of course notifying them if they’re rejected or if you are progressing their application.
Getting in contact with every applicant may seem time-consuming, but the positive impact is huge. Luckily, there are plenty of tools and process available that can help you do this:
60% of candidates drop out of an application process because it’s too long or complex. You want to keep your process as short and as efficient as possible (ideally under 20 days), without sacrificing quality.
Some ways you can do this are:
Automation technology is a huge help for mechanical recruitment tasks, especially when you have a large volume of applicants; but with poor rapport with recruiters being one of the top reasons candidates drop out, humanising the process and building relationships to retain top talent once you get down to a manageable shortlist is critical.
Some simple ways you can humanise your process are:
These are just some of the most effective ways you can improve your candidate experience, and avoid missing out on quality hires. For a more in-depth discussion on these points, you can download our eBook on Creating a Better Candidate Experience.
So you’ve attracted, screened, and retained your candidates – now you need to impress them at the interview.
A LinkedIn survey found 77% of candidates base their final decision on their interview experience, so this stage is a two-way street. There are a few simple ways that you can keep your interview process as efficient as possible, and ensure you retain the interest of the strongest candidates.
How the interviewer presents themselves and the business during the interview can make or break the candidate experience. It’s important that any interviewers are given proper training on best practices to keep the process as effective as possible.
Some ways to do this are:
Booking in too many interviews can become tiring and stressful for recruiters, and lead to interview fatigue. Interview fatigue has a slew of negative outcomes for the candidate’s experience, and can cause you to lose top talent if the interviewer appears tired, distracted, or disinterested. On top of that it is unnecessary, as initial screening can be done remotely.
You can avoid this by only moving the strongest candidates to interview, using the tools and techniques we’ve suggested in the attraction and assessment sections of this guide. You can then make sure you’re avoiding back-to-back interviews by using an interview scheduling tool, where the recruiter can stagger their availability.
According to a survey by KPMG in 2015, around 90% of people dislike doing interviews, so not having all the information on what it will involve can put even the strongest candidates off.
You should give a positive and realistic overview of what will happen on the interview day, with details on what they will need to do and asking if there is anything you can do for them. Always include a tour of the facility or introductions to team members as part of the experience.
Don’t forget, the interview stage is one of the most vital points for getting across your brand and company culture. You want to keep impressing the strongest candidates and move them further along the recruitment pipeline into your business.
How you make your offer can be the final push for getting those quality candidates into your business.
There are some small, but impactful ways you can increase the chance of a candidate accepting your offer:
Various research from the Journal of Applied Psychology shows that effective employee onboarding leads to improved retention, performance, job satisfaction, and quality of hire. There are plenty of ways that you can improve your employee onboarding experience.
Training is probably the most important part of onboarding. While on-the-job training is normal, reports show that new hires who attend a structured training programme are 69% more likely to stay with the company for up to 3 years. And of course, the better your train your new hires, the quicker they’ll learn and start performing well.
The most effective ways you can train new hires are:
Feeling like part of a team drastically increases motivation and performance, and there are some very simple ways you can help a new hire feel welcomed and engaged.
To list a few:
Finally, to keep improving your quality of hire metric you want to keep reviewing and modifying your hiring process. The best way to do this is via employee feedback every 3 months, to pinpoint areas for improvement around skills and experience, cultural fit, and behavioural alignment.
A good recruitment software will then help you make these changes, whether it’s through better talent attraction practices, screening candidates more efficiently, or simply communicating with candidates throughout the process.
So there you have it – improving your quality of hire really comes down to having a holistic view of the hiring process, and making changes where needed at each stage. There are now plenty of processes and technologies available to make this easier, which you can then measure the impact of via employee feedback that focuses on the 3 quality of hire criteria (skills & experience, cultural fit, and behavioural alignment).
The Smart Recruit Online talent acquisition platform simplifies this whole process, with all the tools you need to effectively attract, screen, engage and ultimately hire the best candidates, all from one easy-to-use platform. Interested? Book a demo with us and we’ll show you how it works.
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