Recruitment Campaign Checklist by Mark Stephens
If your application numbers are dwindling and you can’t work out why use this checklist before you run your next recruitment campaign. It’s no longer an employer’s market and the application process needs to be clear, positive and simple. If you want to attract the passive candidate that may not be actively looking, but just “seeing what’s out there”, you need to design your advertising and application process accordingly.
Are you advertising in the right places? Do some research on the many job boards, social media channels and other advertising options available. Look back over previous campaigns and find out which channels worked best.
Where does your ideal candidate look for job roles, what web sites do they visit, do they use social media? Compile a list of channels and assess which ones would be most effective for your recruitment campaign. Type the job title you are recruiting for into Google and see what comes up. Take note of the advertising channels that appear on the first page.
Try social media to support your advertising, although this will only work if the candidates you’re looking for use this platform regularly, so do some research. It is a cost effective approach but may take longer unless promoted with a paid-for campaign.
This is key to candidate attraction; the first few lines even more so. If the advert you use to attract the perfect candidate doesn’t portray the role or organisation clearly, you won’t get many applications.
Keep it simple, be positive about what your organisation can offer the candidate and be clear on what the job involves.
The job advert shouldn’t be a duplication of the job description, but instead an advert for the company and the role itself. Give the candidate reasons to want to apply.
Ensure you include salary banding, benefits and features of the role. Exude exclusivity and persuasive language to create a sense of urgency to apply.
Most candidates will leave the application process if you ask them to fill out a long drawn out application form. They’ve given you their CV, so in their eyes, you have all the information you need.
If you must include application forms as part of the process, keep them short and simple to fill out and not just a repeat of what’s already on their CV.
You’ve gone a long way to create a compelling job advert; don’t lose your best candidates at this stage in the process.
Be clear on salary. Some candidates won’t even consider applying for roles with no salary listed, unless it’s for a sought after brand name organisation. On some job boards there is even a search field to exclude no salary job adverts.
It’s too risky for the applicant to go through the application process and even get to interview to find out the salary is nowhere near what they are expecting. If you can’t put an exact salary, use a banding such as between £20,000 and £25,000 as at least this gives an indication of what it will be and it can be searched for. Read our ten tips on how to maximise your recruitment strategy.
If your employer site or page is not optimised for viewing on a mobile platform, you can say goodbye to all those potential applicants sitting on the train searching for a new job.
Those already in a job will use the commute home as a prime opportunity to search for a new role. If your employer site or page is not easy to view, it will impact on the number of applications you receive. Also, ensure you are able to accept CVs using Dropbox, one drive or equivalent, as uploading a CV needs to be hassle free.
Ask your IT team or web provider for advice on this and don’t underestimate the mobile job seeker, online recruitment is here and ignoring this element within your recruitment strategy will harm your applicant quality and quantity.
Don’t leave applicants waiting too long for a response. As soon as their CV has been sent to you, send an acknowledgement. Even if you are using a job board, a personally branded email from the HR Team settles any concern over receipt and will keep your applicant in the process.
Don’t leave it too long in between receipt of application and shortlisting. If it is taking longer than expected, email with a quick reminder of where you are in the process.
Always notify applicants, successful or not. It’s courteous to let everyone know they haven’t been shortlisted even if you’ve had hundreds of applications. They may not have been suitable for this role, but if you recruit again the perfect candidate may be put off applying. Using an online recruitment platform would help to manage this aspect of the process.
About the Author
Mark Stephens has worked within the recruitment sector for nearly 20 years both in-house and agency side and more recently within the technology environment. Mark is a serial entrepreneur and is the founder of Smart Recruit Online, the Recruitment Alliance and The HR & Recruitment Resource Library. Mark has dedicated his time since 2007 researching the online recruitment sector from a user, technology, and candidate perspective and is regularly published and quoted by leading industry publications for his research and personal opinions.
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