Recruitment planning – Post-Pandemic-Crisis
Danielle Meakin - 6 Comments - 29 Sep 2019

People often say that everything in this world happens for a reason. Well, sometimes it’s hard to understand and often it can feel very unfair when you are the one that feels the full impact. Covid-19 indiscriminately affected so many of us. It all happened so quickly, that most of us had little time to adequately prepare. And now of course, many of us are already starting to contemplate, what happens next?

 

Looking ahead

The eternal optimist in me says that we need to start planning and to prepare for life after this crisis, because if we were a good company going into this situation, then we can potentially be an even better company coming out of it too.

This disruptive situation has provided most of us with an opportunity to reflect on everything, and assess our strengths and weaknesses. We at Smart Recruit Online will be making some fundamental operational and strategic business changes as a result of what has happened, that is for sure, and I have been looking at new tools and systems that we will need to help make that happen.

 

What’s next for Smart Recruit Online?

Our strengths and areas of expertise will certainly remain within Online Recruitment. Specifically, in talent attraction strategy and recruitment management and selection process and delivery.

Our credentials going into this crisis, saw us consistently outperform every other online recruitment service when it comes to key recruitment metrics, such as application volumes, quality of applicants, time and administration efficiencies and successful fulfilment rates from direct applications and we intend for it to stay that way.

 

Talent Attraction

 

Future challenges

There will be significant challenges ahead when it comes to post-pandemic recruitment of staff over the coming months, as we get back to some degree of normality. With unemployment predicted to skyrocket, impacting application numbers and quality, having efficient systems in place is going to be crucial.

Having the best possible recruitment solution in place to assist you post-pandemic, when the upturn arrives, doesn’t actually require a massive investment of time or cost. SRO have been helping dozens of hospitals all over the UK to recruit front line staff during the crisis and have onboarded entire teams in less than an hour. We also have a free version of our platform and very competitive, low cost options, for paying customers that want to activate a wider range of tools and services.

Anyone can trial our full suite of products and services free of charge for 3 months and use this opportunity to build a business case that is based on evidence and facts, not a fancy sales pitch.

I would like to invite you to join us for an online demonstration, on how you too can quickly and easily get ahead of the game and prepare for the post Covid-19 era.

You can take a tour and then delay the start of your trial until you have your first campaign ready to go, so there is nothing to pay now, just 30 minutes investment of your time to join one of our system specialists and do something that will potentially enable you to deal with the recruitment challenges that lay ahead far more effectively.

Good luck to you and your business, we hope that you and loved ones stay safe and well.

Mark Stephens

 

 

Smart Recruit Online offers an award-winning talent attraction software that can streamline and revolutionise your recruitment. To find out what we can to for your recruitment strategy, book a demo by clicking here.

Book A Demo

Mark Stephens


Mark has established a reputation for his passion and enthusiasm over twenty years working in the recruitment industry, both client and agency side. For the last ten years, he has been researching the recruitment landscape from both a technology and people perspective. His insights into market trends are often used and quoted across the industry’s leading publications. His company, Smart Recruit Online, has been the winner of 5 international awards for technology innovation and Recruitment Technology in the last 18 months. And currently holds the accolade of filling more jobs from direct applications for their clients than any other online recruitment service in the UK.


How AI Can Improve Employee Health, Wellness, and Safety
Danielle Meakin - 6 Comments - 29 Sep 2019

AI is one of the most exciting tech developments to emerge in recent years, and it will no doubt continue to reshape how businesses are run. That being said, AI is often talked about in the realm of data analytics and innovation strategies. These are important uses of AI, but by no means are they the only ones. In fact, AI can play a big role in shaping safer workplaces for companies all over the globe. So how can AI be used to improve employee health?

 

AI in Recruitment

 

Provide smarter assistance to stressed-out employees

 

Stress is a part of everyday life, and even rank-and-file employees have days when they feel like headless chickens trying to complete their tasks. CMS Wire cites virtual assistants as a tech innovation that can help provide personalised experiences to each and every employee, allowing them to schedule their day according to data such as what time the most emails come in, what notification preferences each user wants, and so on. In fact, these assistants can even be trained to answer simple questions and thus help minimise communication backlog. The beauty of virtual assistants is that this tech has become widely available, meaning it doesn’t cost an arm and a leg for businesses to adopt.

 

Wellness and Mental Health

 

Monitoring the safety of mobile workers

 

Mobile workers are often thought of as those working at home from their laptop, but this category comprises all kinds of employees who do fieldwork, such as logistics and delivery drivers. One of the main reasons why Verizon Connect recommends businesses invest in fleet telematics is because this system continuously gathers data on driving behaviour. Such data is then used to make tables highlighting driver performance, which managers can then use as a way to see where (in the case of recurring incidents) their drivers need more safety training and assistance. Telematics is a prime example of how AI can improve employee health, and help employers to see where their current health and safety efforts are lacking.

 

Boosts diversity and equality opportunities

 

Diversity and inclusion in the workplace can do wonders for employees’ mental health. While most employers know this, few actually take the time to implement measures and ensure that this diversity becomes a reality. Part of the issue is that for diversity and inclusivity to really be attained, companies have to look into every nook and cranny to remove unequal practices. So, BizTech suggests using AI to sort through HR and payroll information and compile an account of pay statuses across departments. Data visualisation allows managers to catch huge over-arching trends that might have been lost under the piles and piles of records.

As with most tech innovations, AI is still continuously being developed in line with what people need. Our previous post on 7 Wellbeing in the Workplace Initiatives You Can Start Today underscores the need for employers to always look after and nurture their employees. And with safety on everyone’s mind nowadays, companies would do well to look into this often-neglected link between AI and employee wellness.

 

Smart Recruit Online offers an award-winning talent attraction software that can streamline and revolutionise your recruitment. To find out what we can to for your recruitment strategy, book a demo by clicking here.

Book A Demo

JillianCraig@smartrecroot.com'
Jillian Craig


Jillian Craig is an aspiring tech writer whose love for technology stems from her love for video games. Since she held her first Gameboy Color and watched the fast-paced development of gaming consoles, she's been curious about technology and how it impacts businesses and consumers alike.


Defining the Art of Talent Attraction
Danielle Meakin - 6 Comments - 29 Sep 2019

Talent Attraction strategy is much more than just media acquisition, multi-posting and attracting applicants.

There is a defined art to delivering each component associated with successful talent attraction so that it optimises the outcomes during each stage of the process.

The art and techniques should be influenced by data and research, human behavioural science and tried and tested methods.

 

 

It basically consists of 3 primary elements:

 

MAXIMISING VIEWS OF YOUR JOB

 

Media Range: The breadth and range of media channels that your job actually goes out to.

Media Selection:  An evidence-based approach to selecting the right media channels where your prospective applicants are most likely to visit and that give you the best ROI.

 

GENERATING MORE APPLICATIONS

 

Improved Visibility: Increasing visibility within each media channel by manipulating the search engine, so that your job appears higher in the results, thus generating more views.

Increased conversion: Maximising applications by converting more views into actual applicants through better copywriting techniques.

 

job advert writing

 

BETTER RETENTION

 

Improved Capture: Avoiding the loss of any applicants in the first stage of the application process.

Improved Engagement: Avoiding early drop off immediately after the application takes place by deploying a reward and nurture strategy.

 

Getting all of this right for each individual job certainly isn’t easy, but many online recruiters consistently get this very wrong.

 

Working with our clients to generate significant tangible improvements in this area is certainly one of the most rewarding parts of what we do.

 

 

At SRO we have refined every single part of the talent attraction process, in order to optimise results and get more jobs filled with higher quality direct applications.

From job creation, channel selection, styling and tone, to applicant experience. We ensure that every touchpoint with each prospective candidate is designed to increase the probability of a positive outcome. To find out more request a demonstration of our platform. 

Book a demo

Mark Stephens


Mark has established a reputation for his passion and enthusiasm over twenty years working in the recruitment industry, both client and agency side. For the last ten years, he has been researching the recruitment landscape from both a technology and people perspective. His insights into market trends are often used and quoted across the industry’s leading publications. His company, Smart Recruit Online, has been the winner of 5 international awards for technology innovation and Recruitment Technology in the last 18 months. And currently holds the accolade of filling more jobs from direct applications for their clients than any other online recruitment service in the UK.


Recruiting Mature Workers For Your Business: The Why And How Behind This Trend
Danielle Meakin - 6 Comments - 29 Sep 2019

In 2019, 19% of Americans 65 and older were in the workforce — a 7% increase from 1996. By 2026, that number is predicted to grow to 22%, according to estimates from the U.S Bureau Of Labour Statistics. Interestingly, this wasn’t always the case. In fact, a 2019 research by Deloitte showed that 67% of companies still consider older age to be a competitive disadvantage. However, as a business and workforce, you stand to gain a lot from attracting senior employees to your organisation. With the right jobs and the right support from their employers, older workers can add a wealth of experience, innovation, and add needed diversity to your business.

Why You Need To Include Older Workers In Your Workforce

Older workers are known to be more loyal which means your employee turnover rate is diminished. In the Pew Research Center’s Social & Demographic Trends project, 54% of workers aged 65 and older are employed because they want to be and not because of need or money. Their desire to be employed means they are driven by passion and career fulfilment and are less likely to be constantly on the hunt for a better paying job.

Older workers also come with years of experience in the workforce and a pre-built professional network. With such experience behind them, your business can utilise their acquired skills and past experiences to launch new, reinforced strategies. They also tend to be better in customer-facing and high pressured roles thanks to improved communication and leadership skills, giving you just another reason to consider older workers for jobs. Once you realise the immense benefits of including older workers in their workforce, you must then focus on how to attract such talent. As an employer, the message, method, and channels you use in recruitment will determine the quality and demographics of your potential candidates.

 

Talent Attraction

 

Implement And Publicize Senior Specific Recruitment Program

Many companies across America now offer innovative programs aimed at mature workers in the market including fellowships and return schemes. To use this as inspiration, employers must be prepared to amend the terms of employment to suit older candidates such as offering reduced work hours, emphasized medical and wellness benefits and paid training opportunities for older workers looking to switch professional paths at a later stage. This way companies can still access the merits of hiring an older worker, while senior workers can achieve a work-life balance in retirement.

 

Tap Into Non-Profits And Volunteer Organizations Around You

Another way to attract workers from a mature age pool would be to work in conjunction with local and national organizations — such as community volunteer organizations— to become a point of recruitment. One glance at community programs and volunteer effort shows that a majority of people running these groups are often retired and looking to occupy their time.

 

Include Phased Retirement And Working Options

Employers must also focus on the employment packages offered to their current workers as well. Many older job seekers that are close to retirement age or those not wanting to commit to a full-time job after 65 feel discouraged to even apply to open vacancies since they only have a few years left or seek amended terms. Offering a phased retirement can address this and encourage more seniors to apply for an opening in your business. It can include a gradual reduction in hours and responsibilities or the option of switching to part-time employment or moving into a consulting role.

You can also work with recruitment agencies and online talent platforms that cater just for mater workers like Operation A.B.L.E that works with those aged 55 and older. Above all, rethink your strategy to recruitment and the benefits lesser employed groups such as mature workers can add to your business and beyond. Doing so will not benefit your bottom line and brand, but impact the economy, the wellbeing and the lives of the workforce at large.

 

Smart Recruit Online offers a low cost multi-award winning online recruitment service with a 98% independent customer satisfaction rating and the highest direct-hire fill rate in the UK.

To book a demo with us and learn more about how our technology can transform your recruiting process, click here.

Book a demo

Lucy Wyndham


Lucy Wyndham is a freelance writer and editor.


How Payroll Cards Are Changing The Company Culture
Danielle Meakin - 6 Comments - 29 Sep 2019

Hiring experts constantly look for ways to build and preserve company culture and ensure that each and every employee feels cherished and respected in their work environment. Sometimes, the potential to enhance employee retention comes from your company benefits and team-building efforts. The perks you offer to each employee, and access to vacation days will contribute to making them feel more valued. At other times, however, that same potential hides in the least likely of places. This includes your payroll department and procedures – which includes so much more than simply their salary or their bonuses.

It encompasses everything from the way in which you handle taxes, ensure timely payments, utilise compensation for incentivising better performance and rewarding successful employees, all the way to how transparent you are with your payroll in general. Here are a few ways in which you can expect payroll to grow and empower company culture when used properly.

workplace culture

Inspiring confidence and trust

Nobody likes to wait. You don’t want your employees to feel the disquiet of anticipating their salary and then receive it a week later. If anything, you should aim to exceed your employees’ expectations. This is another segment of your business where you can show them how reputable and trustworthy your company is. 

Your employees’ salary is one of the main symbols of success, but also of financial security, and if your business fails to live up to those security standards, chances are you’ll drive your employees away, into the arms of an employer who pays them in time, and in full – every time, no excuses. 

Preserving your company’s reputation

A vital segment of building your company culture includes how your business is perceived based on your financial track record. Are you famous for always working with reputable vendors? Paying your taxes in full? Even using some of your profits to contribute to certain causes?

Managing your finances like a business is a multifaceted process. It allows your employees, but also the public, get a sense of what your brand stands for – and it should stand for integrity above all else. When you protect your reputation in such a way, you’re bound to inspire your employees to be your brand ambassadors. They are much more likely to stay loyal and recommend your business when you stick to your promises.

Ensuring simplicity and convenience

Your employees already experience plenty of stress in their daily lives, and you don’t want to add to it. If anything, you want to make sure that their compensation is a source of joy in every possible sense. This includes the way in which they are able to collect, use, and rely on their salary. In recent years, more companies are transitioning to modernised payroll systems that utilise automation as well as personalization.

For example, one of the benefits of the payroll card is that your employees can now avoid long waiting times and additional fees when they need access to their salary. It is a simple, yet effective way to make this process all the more convenient. This single decision shows that your business puts your employee first when choosing the most efficient, cost-effective solutions for their payroll processes. Taking out all the hassle from this process allows your employees to build stronger bonds with your brand.

Making employees feel appreciated

If working for your brand means being valued and appreciated, you can rest assured that more employees will be eager to stay with your business for longer, and oftentimes recommend your brand as an employer to people they know and trust. Your payroll is the key ingredient in providing this sense of value and appreciation to your employees. When they always receive their salaries on time, and they always get the bonuses they worked so hard for, they will indeed know that their work is noticed and rewarded.

Ensuring optimal, if not competitive compensation, delivering it efficiently, and respecting your employees’ needs in the process all contribute to your team’s desire to stay true to your business. Keep in mind that such high levels of fairness enable companies to build a culture where people thrive and gladly put their best foot forward for each task. 

Payroll may seem like yet another monotonous process that boils down to numbers and stamps. However, when found in the hands of the right HR expert, payroll becomes another empowering tool for your entire company structure, a way to build your reputation, and a key to employee satisfaction. Use it to help your company culture evolve and let it mimic all the values that your business stands for – it will inspire people to stay true to your business and bring other valuable assets to your doorstep. 

Written by Lauren N. Wiseman.

 

Smart Recruit Online offers a low cost multi-award winning online recruitment service with a 98% independent customer satisfaction rating and the highest direct-hire fill rate in the UK.

To book a demo with us and learn more about how our technology can transform your recruiting process, click here.

Book a demo

Lauren N Wiseman


Lauren is a regular SRO Blog and Bizzmark Blog author that has many articles published with the main focus on clients who want their brands to grow in the fast-changing and demanding market. Her personal favorites are successes of small businesses, startups, and entrepreneurs. She goes through life with one strong moto - Kindness, always.


Top 10 biggest recruitment trends in 2020
Danielle Meakin - 6 Comments - 29 Sep 2019

Recruitment Trends in 2020

LinkedIn’s 2020 predictions for the world really got us thinking.

How will the macro trends, determined by such a rich data set (their entire 2019 content) play out in the world of recruitment?

The last decade has been the most transformative the recruitment industry has experienced. From the tools we now use, the processes we apply to even the language we speak – it has all changed.

A so-called RecTech revolution has impacted the way we attract, acquire, onboard, understand, manage & even reward talent. The cumulative impact has been a technology network effect. That is, not investing or engaging online is simply no longer an option.

Given that each company, department, and job can require its own unique approach, the need to enable more people with these technologies and tools has never been so apparent.

However, when you contrast all of the influencing forces impacting the job market economy against the vast range of solutions providers out there – it’s frankly mind-blowing! And depending who you talk too – better or worse than ever.

 

Has RecTech wrecked us or just rewired us?

Keeping up with this pace of change and interpreting it so that you can hire or get hired in the most effective & efficient way possible – seems impossible.

However, the attraction, development and retention of the best talent are still listed as a massive concern for the vast majority of CEOs. As Mark Benioff, Founder and CEO of SalesForce, explained;

“Acquiring the right talent is the most important key to growth. Hiring was – and still is – the most important thing we do”.

The emergence of “employer”, “personal” and now “career” branding further demonstrates a radical shift in the world of recruitment.

So that’s my prelude, now let’s make sense of what I believe are the top 10 most significant trends.

 

 

 

1. Evidence based recruitment to become the new standard

There are many stages within the recruitment lifecycle where better decisions could be made. Unless you are on the OJ Simpson trial, the best choices are based on real evidence. In the world of business that proof is in the form of extensive data sets, aka “Big Data”.

The evidence-based recruitment trend will mostly be delivered by technology. AI, Big Data, Machine Learning, Predictive Algorithms & other cognitive technologies are going to enable this shift.

Thinking more intelligently about how we do what we do, based on facts, without slowing us down – will only make us better.

 

2. The top perk that professionals will want.

Several significant 2019 surveys confirmed that the perk that professionals appreciate and desire most – is time.

Expect the following “time perks” to continue and expand:

  • Flexible hours
  • Burnout breaks
  • Remote working
  • Coworking spaces

With cloud computing the norm and collaboration tools like Asana and Slack, the time sink of commuting every-day is being addressed. There is no more unequivocal evidence to support this than the adoption of Microsoft 365.

Even the company most synonymous with the desktop & office has its head firmly in the cloud.

 

3. What prospective employees value most.

Anyone born pre 1980 will remember a corporate world of reputable and trusted brands to work for and the concept that a “job for life” being desirable.

However, between 2000-2010, Gen X and Y shifted employee mindsets towards a “cool culture” as the most influential factor when looking for a job. Initially, this manifested itself in the form of egg-shaped chairs, casual Fridays, ping pong and a beer fridge.

Over the last 10-years, we have seen cultural trends evolve even further. This reflects the influence of the millennials, many of whom – now in their thirties – are calling the shots. And it’s more likely to be double expresso over tequila shots.

 

This generation has shifted corporate culture from “cool” to “caring”

The beer fridge has been switched out to a smoothie machine and healthy eating options. Company happy hours? How about discounted or subsidised health club memberships and access to a range of wellness and mental health-related initiatives.

The newer generation genuinely cares about the environment and want to work for companies that take environmental issues and corporate responsibility seriously.

They also have no time for management speak, waffle words and lip service. Any divergence in the public image and the company culture will be exposed by employees anonymously via social media and platforms like Glassdoor.

Even a whiff of “David Brentitus” will be remedied with a level of ridicule that Ricky Gervais would be proud of. In an era where the Clickarazzi can make even the smallest infection go viral, keeping it real is the only way to win.

An authentic & caring culture might seem like a “nice to have” to many leaders, but the trend towards “must-have” is in full effect. If you want the minds of the next wave of bright young talent, you must first understand their hearts.

We have effectively moved from a ‘Cool’ to ‘Caring’ culture. The working environment has replaced the ‘family’ in terms of ‘who will look after me’.

 

4. Brexit

At the point of writing this article, we are just a couple of days away from the 31st Jan deadline.

Markets do not like uncertainty, and the employment market is no different. I think 2018 took the brunt of the Brexit negativity with companies investing more in talent acquisition in 2019. However, this bad break up is not over.

Brexit is the single most potent force that could affect the stability of the British economy over the next 12months. Continued whispers of an economic recession refuse to go away. And subsequent caution and procrastination may resume when it comes to spending money on talent acquisition.

I am, however, relatively optimistic that we will grind out an acceptable deal with Europe and secure a good trade agreement with the US & other international partners. Hopefully, in 12 months, uncertainty will be replaced with optimism and Boris saying, “I told you so”.

 

5. Plugging the skills gap

Internal training, upskilling & reskilling programs combined with a far more proactive long term apprenticeship and graduate recruitment program that recruits from ground level up, seems to be the only reliable and sensible approach to plugging the skills gap.

Continuous increases in salary and the use of contract workers can not be the long term strategy. The competitiveness of organisations will continue to suffer if labour costs and price pressure are not rationalised with more proactive and forward-thinking workforce strategy.

In a rapidly changing, technology-driven world, it is very easy for individuals to get left behind. The government must anticipate this problem and policy must keep up with reality – even if it’s virtual.

New technology entrants focusing heavily on next-generation features, including social and video learning, microlearning and learner engagement have disrupted the traditional LMS (Learning Management System) market over the last few years.

Look for the emergence of Learning Experience Platforms (LXPs) to see where this market is heading in the future.

 

6. The role of AI in recruitment (and recruitment tech)

AI continued to make a significant impact on the recruitment environment last year and is set to continue for years to come.

Just as robotics has shifted mechanical tasks away from human beings, AI has the potential to impact so-called knowledge workers. Reskilling programs that are run either within colleges or the workplace can help address these issues.

Any company that fails to see the overall and ongoing role that variants of AI will bring to the table will undoubtedly get left behind. Burning Glass has demonstrated that AI is no longer a buzz in this industry – it’s in play today.

2020 will “clearly see” more technology platforms embrace and incorporate AI. Also, watch out for a new variant of AI dripping into our consciousness as Quantum AI joins the conversation over the next few years.

“Quantum recruiting” – you heard it here first!

 

7. The new-look independent recruiter

Independent recruiters and HR professionals that deliver recruitment services directly to corporations will start to benefit from the lower costs of Talent Acquisition and HR Technology. While most already understand the benefits, they are put off by what the perceived investment would have on a “Me Ltd” business model.

The reward to the (early adopter) recruiters will be that more clients will that want to work with them. The independent recruiter model makes sense in the right situation. By adding a technology benefit (usually reserved for teams), it will make even more sense and therefore more money for the freelance professional.

The advantage to the client will be a deeper external recruitment partnership that can provide a more comprehensive range of recruitment & HR services.

Advanced recruitment platforms and tools such as Smart Recruit Online can become the cornerstone of the independent 2020 recruiter’s service offering.

 

8. Wellbeing, Mental Health, Diversity & Inclusion

High on the agenda for many companies are issues such as wellbeing, mental health, and diversity.

We believe that 2020 will trend away from a reactionary box-ticking approach to these critical issues – to a more proactive mindset.

Depression and anxiety alone cost the global economy more than $1 trillion in lost productivity every year, according to the World Health Organization.

As the millennial’s move from the management to the executive level of the corporate world – expect their values and concerns to permeate only further.

 

 

9. Highly configurable centralisation recruitment software

Most of us are aware of and probably already use an ATS or HRIS system for managing recruitment activity.

What you may or may not know is that ATS and HRIS systems don’t really do meaningful talent attraction. Or at least they do it poorly and in most cases are actually counter-productive to a direct hiring strategy. They also offer minimal configuration and customisations are usually very slow and very expensive.

Unwitting users are often stuck with a complicated, over-engineered one size fits all platform for several years. Modern recruitment platforms are cloud-based, plug & play, and acts like a configurable web application rather than a website. Think of a mobile device where each feature that you want to use is downloaded and activated like an app.

Next-generation software platforms are designed to be far more proactive and effective when it comes to talent attraction. They are simpler to use, provide a better candidate experience and cost a fraction of the price of an ATS or HRIS service. However, before you rush to throw away your ATS. First, look at whether the system you are considering can complement what you already have.

 

The recruitment ecosystem is fragmented. Centralisation systems are evolving to help users embrace and utilise the ever-changing best in class tools and services.

Despite the marketing hype, the idea that a single technology platform will be the “total” end to end solution – now and forever – will continue to trend towards nonsense.

A single dashboard that consolidates and generates management information from a dynamic technology stack should be the preferred end game.

 

10. Tech providers to deliver complementary services

I will paint the scene. You sign up for an expensive ATS or HRIS. Once the system is installed and you’re trained to use it, it’s as if the vendor no longer has any interest in you.

But now you’re signed up for the next 3 years. And that’s the SaaS model and good luck trying to get someone on the phone who can actually help.

Sound familiar?

Servicing models that take a proactive role in ensuring that users continue to get the most out of technology will be the trend as customer churn becomes the focus. Customer acquisition is only as powerful as customer retention when it comes to growth.

Beyond ‘services’, expect a commitment to performance becoming a vital feature of the current business models. This will, in turn, change the mentality of the vendor in terms of the ongoing development & support of their technology and customers.

Vendors becoming accountable for what their tech delivers is what the market wants.

Solutions providers understand that adapting and supporting an evidence-based approach to the processes that are applied will influence and optimise desired outcomes when using their systems. And we are back to prediction number 1 – Evidence based recruitment will become the norm.

Article was written by Mark Stephens and Simon Billsberry.

 

Smart Recruit Online offers a multi-award-winning talent acquisition software that will streamline and revolutionise your recruitment strategy.

We offer a customisable cloud-based platform integrated with multiple screening tools, enabling you to make well-informed recruitment decisions. 

To find out what we can do for your recruitment strategy, book a demo by clicking here.

Book a demo

Mark Stephens


Mark has established a reputation for his passion and enthusiasm over twenty years working in the recruitment industry, both client and agency side. For the last ten years, he has been researching the recruitment landscape from both a technology and people perspective. His insights into market trends are often used and quoted across the industry’s leading publications. His company, Smart Recruit Online, has been the winner of 5 international awards for technology innovation and Recruitment Technology in the last 18 months. And currently holds the accolade of filling more jobs from direct applications for their clients than any other online recruitment service in the UK.


Now is the time for recruiters to overcome mobile tech challenges to satisfy candidate demand
Danielle Meakin - 6 Comments - 29 Sep 2019

Mobile phone technology has evolved at an incredible speed over the past 10 years and recruitment is just one sector that has taken advantage of the flexibility and convenience mobile devices have to offer.

In our 2019 survey, which investigated the relationship between mobile technology and job hunting today, we discovered that 74.7% now use their phone to look for a job, compared to just 32.4% when we ran the same survey in 2014.

A 42.3% increase in just five years demonstrates just how embedded mobile devices have become in the recruitment process for candidates.

Yet, as we step into 2020, there are warning signs that it is time to step back and reassess whether the systems and technologies we use as a sector are fit for purpose going into a brand new decade.

 

The early warning signs

The warning sign is that while our survey showed exponential growth in the use of phones to look for a job. It also uncovered a small but significant discrepancy. Just 59.4% of survey respondents stated that ‘yes’ they would consider applying for a job directly via their mobile phone.

This 15.3% gap may not seem like a large number, yet it highlights a key area that many recruiters are failing to consider when trying to attract candidates: if the majority of candidates use their phone to look for jobs, then the mobile version of your recruitment platform had better offer a good user experience.

This clearly isn’t the case, as industry data suggests only 33% of job applications take place via a mobile phone. Where a client directs an applicant that is on a mobile device through to an application form or pre-screening page, there is typically a 60-80% drop-off.

So a desire to apply via mobile is one thing, but in practice, the picture is very different.

 

Common Complaints of Mobile Job Hunting

When asked what are the biggest limitations of job hunting on a mobile phone, the most popular complaint from our survey participants (29.8%) was, ‘The websites I use aren’t optimised for mobile devices’.

But what does this mean?

Poor mobile optimisation can cover many things that users find inconvenient, frustrating or confusing when looking at a website on their phone. For example:

  • The navigation tool is hidden or too small
  • Images do not adjust to the size of the phone – they may be too large or too small
  • The page takes a long time to load, especially when not connected to Wi-Fi
  • The text size appears too large or too small
  • Links do not work
  • Contact information – phone numbers or email addresses – are not hyperlinked so are not functional when clicked
  • Forms are difficult to complete

If your website suffers from any of these issues when used on a phone, then your website is not mobile-optimised.

The other complaints our respondents had were:

  • Not being able to upload my CV – 25%
  • The size of the text – 8%
  • Not being able to apply directly – 3%
  • Not having Wi-Fi – 1%

 

 

 

The Consequences of Inadequate Technology

A poorly-optimised website can lead to serious consequences. If a candidate grows frustrated with an online job application, they will simply stop and abandon the process altogether. While some may pick up the application at a later date on a desktop computer, recruiters must be aware that many will not.

This means that not only may it take longer to fill a job vacancy, but companies stand to miss out on securing the very best talent available. Additionally, an unwieldy website can give a poor first impression, which may also drive candidates away and into the arms of your competitors.

 

Gen Z talent

The age demographic at most risk of being turned off by non-mobile-friendly recruitment platforms is Gen Z. These 18-24 year olds are the most tech-savvy, with a huge 92.5% of those we surveyed stating that they look for jobs on their phones. The proportion of Gen Z who would actually apply for a job on their phone is 72.5%. While both of these statistics are higher than the national average, the discrepancy between these two figures is also much higher: 20%.

This is a dramatic shift in how younger candidates use technology as part of their job hunting. When the same survey was run five years ago, just 38% of 18-24 year olds used their phones to search for a job.

Losing a fifth of candidates is a considerable amount. Demonstrating that businesses must immediately assess their mobile offering if they are to meet the demands of the next generation of up-and-coming talent.

 

How to improve

If mobile is to become a more attractive and seamless platform for those who want to apply for jobs, as opposed to just searching for jobs, then there are several steps a recruitment platform or business that handles recruitment can take.

The first step is to conduct a thorough review. Go through the application process yourself as though you were a candidate, and note down any issues you spot. These issues could be how long the page takes to load or appear on your screen. A lag time of three seconds or more could be enough to turn away a candidate.

Other things include

  • The size of the text
  • The ability to upload a CV and cover letter
  • The ability to save an online application process.

The second step is to implement changes to address the issues you have found. These could include:

  • Make information easier to find
  • Hyperlink contact information
  • Make sure button sizes are large
  • Ensure image file sizes are compressed
  • Don’t use Flash.

You may need to speak to your web manager or external website developer to discover how these actions can be introduced. Alternatively, if you are a company that conducts its recruiting in-house, you may wish to seek out an external recruitment agency that already has a mobile-friendly platform.

 

The future

Considering the advances of the last 10 years, it’s clear that the next 10 years will also see massive jumps in the development of mobile technology. Meaning the desire of candidates to use them for a larger proportion of the job-hunting process will increase. Recruitment agencies and recruiting companies alike must keep pace with these developments.

We are now at a critical time in the sector. The past few years have seen disruption to the industry due to uncertainty over Brexit, which means candidates and recruiters alike have to be ever more savvy, discerning and smart if they are to stand out.

Now is the time for some serious creative thought about how we can overcome the constraints of current mobile technology. While providing an experience that growing numbers of candidates are starting to expect as standard.

 

About Jo Sellick

Jo Sellick is the Managing Director of professional services recruitment specialist Sellick Partnership. Since forming in 2002, Sellick Partnership has gone from strength to strength as one of the most respected specialist recruitment agencies in the UK. In 2017 the business celebrated 15 years since Jo set up the firm with just a laptop and mobile phone. Now the business employs over 100 staff, has seven offices nationwide and has an annual turnover of over £48 million. Sellick Partnership works across a range of disciplines including Finance & Accountancy, Legal, HR, Housing & Property Services, Actuarial, Procurement, Wealth & Investment Management and Change & Transformation.

 

Smart Recruit Online offers a low cost multi-award winning online recruitment service with a 98% independent customer satisfaction rating and the highest direct-hire fill rate in the UK.

To book a demo with us and learn more about how our technology can transform your recruiting process, click here.

Book a demo

Jo.Sellick@smartrecroot.com'
Jo Sellick


Jo Sellick is the Managing Director of professional services recruitment specialist Sellick Partnership.


Health, Wellbeing & Mental Health Community goes live
Danielle Meakin - 6 Comments - 29 Sep 2019

Health, Wellbeing & Mental Health Community goes live by Mark Stephens.

 

Its time to take action

As a nation, we are travelling head-first into a national crisis around mental health, with the NHS and GP’s already overloaded beyond their capacity.

Subsequently, without the resources to cope, individuals are being signed off work and prescribed antidepressants at an alarming rate. This is leading to an ever-increasing number of sick days, thus impacting individual businesses and costing billions of pounds in revenue losses to the economy each year already.

Businesses cannot rely on the government to address this issue. The solution sits within the realms of corporate responsibility and unless we each take action to address this very real issue, we will undoubtedly suffer the repercussions through disruptions to workflow and productivity ourselves.

However, there is a reward for adopting a more caring culture that supports a genuine and practical approach to the wellbeing of staff, as businesses will inadvertently be establishing a more attractive cultural brand that will appeal to the future talent that they would like to attract.

 

Health and Wellbeing Events

Together with our trusted partners, we have come together to create a Health and Wellbeing Community, which will help you to address this issue. Our core team already contains more than 50 CEO’s, experts and practitioners and we are aligned with more than 50 organisations providing practical solutions across diet, health, fitness, alternative medicines, DNA research, holistic solutions, financial debt resolution, company benefit schemes and more.

Our efforts will be directed towards running regular health and wellness-themed events across the UK for Senior HR, business owners and individuals who are responsible for corporate wellbeing initiatives within their business. Giving you the chance to attend and meet with peers, practitioners, suppliers and industry professionals to hear personal stories and establish meaningful relationships.

The purpose of this group and ultimately these events is to educate businesses on how to support staff from the perspective of both mental & physical health and to share and generate practical ideas to take into your business. Ultimately leading to increased staff retention, productivity, and overall business success.

 

Health & Wellbeing Group

 

A successful launch

The launch of our Health and Wellbeing event a few weeks ago was hugely successful, hosted by Bannatyne Health & Fitness and professionally run and organised by the team at Business Live UK, we are pleased to say that the feedback has been outstanding and we are looking forward to announcing the next set of dates and locations as we take this event on a UK wide tour.

If you work in or around HR and the company you work with are looking at health, wellbeing or mental-health initiatives, then these events offer a fantastic way to explore what and who is out there providing meaningful resources and solutions. Our events are hosted in a totally relaxed non-sales environment, with free food, drink, great speakers and of course collaborations alongside industry peers.

The following video was filmed at the launch event; over 75 individual businesses attended along with 20 carefully selected industry suppliers, and our team of organisers, promoters, sponsors and speakers.

 

You can watch the video here

 

If you would like to join our Health, Wellness and Mental Health community, share ideas, get useful insights, engage with experts and stay informed about future events, then please join our community and group on LinkedIn: Here

 

Smart Recruit Online offers an award-winning talent attraction software that will streamline and revolutionise your recruitment strategy.

We offer a customisable software platform integrated with multiple selection and screening tools, enabling you to make well-informed recruitment decisions. 

To find out what we can to for your recruitment strategy, book a demo by clicking here.

 

Book a demo

 

More about the author

Mark Stephens

Mark has established a reputation for his passion and enthusiasm over twenty years working in the recruitment industry, both client and agency side. For the last seven years, he has been researching the recruitment landscape from both a technology and people perspective. His insights into market trends are often used and quoted across the industry’s leading publications.

His company, Smart Recruit Online, have been the winner of 5 international awards for technology innovation and Recruitment Technology in the last 18 months and currently hold the accolade of filling more jobs from direct applications for their clients than any other online recruitment service in the UK.

Connect with Mark Stephens on LinkedIn

Mark Stephens


Mark has established a reputation for his passion and enthusiasm over twenty years working in the recruitment industry, both client and agency side. For the last ten years, he has been researching the recruitment landscape from both a technology and people perspective. His insights into market trends are often used and quoted across the industry’s leading publications. His company, Smart Recruit Online, has been the winner of 5 international awards for technology innovation and Recruitment Technology in the last 18 months. And currently holds the accolade of filling more jobs from direct applications for their clients than any other online recruitment service in the UK.


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