In 2019, 19% of Americans 65 and older were in the workforce — a 7% increase from 1996. By 2026, that number is predicted to grow to 22%, according to estimates from the U.S Bureau Of Labour Statistics. Interestingly, this wasn’t always the case. In fact, a 2019 research by Deloitte showed that 67% of companies still consider older age to be a competitive disadvantage. However, as a business and workforce, you stand to gain a lot from attracting senior employees to your organisation. With the right jobs and the right support from their employers, older workers can add a wealth of experience, innovation, and add needed diversity to your business.
Older workers are known to be more loyal which means your employee turnover rate is diminished. In the Pew Research Center’s Social & Demographic Trends project, 54% of workers aged 65 and older are employed because they want to be and not because of need or money. Their desire to be employed means they are driven by passion and career fulfilment and are less likely to be constantly on the hunt for a better paying job.
Older workers also come with years of experience in the workforce and a pre-built professional network. With such experience behind them, your business can utilise their acquired skills and past experiences to launch new, reinforced strategies. They also tend to be better in customer-facing and high pressured roles thanks to improved communication and leadership skills, giving you just another reason to consider older workers for jobs. Once you realise the immense benefits of including older workers in their workforce, you must then focus on how to attract such talent. As an employer, the message, method, and channels you use in recruitment will determine the quality and demographics of your potential candidates.
Many companies across America now offer innovative programs aimed at mature workers in the market including fellowships and return schemes. To use this as inspiration, employers must be prepared to amend the terms of employment to suit older candidates such as offering reduced work hours, emphasized medical and wellness benefits and paid training opportunities for older workers looking to switch professional paths at a later stage. This way companies can still access the merits of hiring an older worker, while senior workers can achieve a work-life balance in retirement.
Another way to attract workers from a mature age pool would be to work in conjunction with local and national organizations — such as community volunteer organizations— to become a point of recruitment. One glance at community programs and volunteer effort shows that a majority of people running these groups are often retired and looking to occupy their time.
Employers must also focus on the employment packages offered to their current workers as well. Many older job seekers that are close to retirement age or those not wanting to commit to a full-time job after 65 feel discouraged to even apply to open vacancies since they only have a few years left or seek amended terms. Offering a phased retirement can address this and encourage more seniors to apply for an opening in your business. It can include a gradual reduction in hours and responsibilities or the option of switching to part-time employment or moving into a consulting role.
You can also work with recruitment agencies and online talent platforms that cater just for mater workers like Operation A.B.L.E that works with those aged 55 and older. Above all, rethink your strategy to recruitment and the benefits lesser employed groups such as mature workers can add to your business and beyond. Doing so will not benefit your bottom line and brand, but impact the economy, the wellbeing and the lives of the workforce at large.
Smart Recruit Online offers a low cost multi-award winning online recruitment service with a 98% independent customer satisfaction rating and the highest direct-hire fill rate in the UK.
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Health, Wellbeing & Mental Health Community goes live by Mark Stephens.
As a nation, we are travelling head-first into a national crisis around mental health, with the NHS and GP’s already overloaded beyond their capacity.
Subsequently, without the resources to cope, individuals are being signed off work and prescribed antidepressants at an alarming rate. This is leading to an ever-increasing number of sick days, thus impacting individual businesses and costing billions of pounds in revenue losses to the economy each year already.
Businesses cannot rely on the government to address this issue. The solution sits within the realms of corporate responsibility and unless we each take action to address this very real issue, we will undoubtedly suffer the repercussions through disruptions to workflow and productivity ourselves.
However, there is a reward for adopting a more caring culture that supports a genuine and practical approach to the wellbeing of staff, as businesses will inadvertently be establishing a more attractive cultural brand that will appeal to the future talent that they would like to attract.
Together with our trusted partners, we have come together to create a Health and Wellbeing Community, which will help you to address this issue. Our core team already contains more than 50 CEO’s, experts and practitioners and we are aligned with more than 50 organisations providing practical solutions across diet, health, fitness, alternative medicines, DNA research, holistic solutions, financial debt resolution, company benefit schemes and more.
Our efforts will be directed towards running regular health and wellness-themed events across the UK for Senior HR, business owners and individuals who are responsible for corporate wellbeing initiatives within their business. Giving you the chance to attend and meet with peers, practitioners, suppliers and industry professionals to hear personal stories and establish meaningful relationships.
The purpose of this group and ultimately these events is to educate businesses on how to support staff from the perspective of both mental & physical health and to share and generate practical ideas to take into your business. Ultimately leading to increased staff retention, productivity, and overall business success.
The launch of our Health and Wellbeing event a few weeks ago was hugely successful, hosted by Bannatyne Health & Fitness and professionally run and organised by the team at Business Live UK, we are pleased to say that the feedback has been outstanding and we are looking forward to announcing the next set of dates and locations as we take this event on a UK wide tour.
If you work in or around HR and the company you work with are looking at health, wellbeing or mental-health initiatives, then these events offer a fantastic way to explore what and who is out there providing meaningful resources and solutions. Our events are hosted in a totally relaxed non-sales environment, with free food, drink, great speakers and of course collaborations alongside industry peers.
The following video was filmed at the launch event; over 75 individual businesses attended along with 20 carefully selected industry suppliers, and our team of organisers, promoters, sponsors and speakers.
If you would like to join our Health, Wellness and Mental Health community, share ideas, get useful insights, engage with experts and stay informed about future events, then please join our community and group on LinkedIn: Here
Smart Recruit Online offers an award-winning talent attraction software that will streamline and revolutionise your recruitment strategy.
We offer a customisable software platform integrated with multiple selection and screening tools, enabling you to make well-informed recruitment decisions.
To find out what we can to for your recruitment strategy, book a demo by clicking here.
More about the author
Mark has established a reputation for his passion and enthusiasm over twenty years working in the recruitment industry, both client and agency side. For the last seven years, he has been researching the recruitment landscape from both a technology and people perspective. His insights into market trends are often used and quoted across the industry’s leading publications.
His company, Smart Recruit Online, have been the winner of 5 international awards for technology innovation and Recruitment Technology in the last 18 months and currently hold the accolade of filling more jobs from direct applications for their clients than any other online recruitment service in the UK.